It is crucial to understand what is your company, who is it serving, why, and how. After the discovery session, audit, and all the research process in general, we will be able to define your brand in detail, such things as brand attributes, mission, values, proposition and everything else which will help to find or strengthen your position in the market among competitors and communicate with your ideal customers.
This step usually includes:
• Research & Audit
• Positioning
• Customer Profiles
• Brand Values
• Value Proposition
• Brand Attributes
• Naming
• Brand Architecture