BRANCHESS started out as a clothing brand for men. Business has now expanded to sell and manfacture clothing for women as well. Old logo wasn't relevant as it was communicating only men clothing with logo symbolizing bow tie. Our task was to create new logo that reflects harmony between men and women clothing as one of the brand goals is to create consistent clothing collections for couples. Business owner insisted that theme should revolve around chess which originated from the name of the brand. As a result we delivered logo that consists of stylized chess symbols of queen and king figures.
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